Law firm launches class action lawsuit against Facebook on behalf of 44 million users

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Facebook: Company profited from user data, claim claims

The latest class action opt-out seeks to target Meta – formerly Facebook – on behalf of approximately 44 million Facebook users, litigation law firm Quinn Emmanuel announced today.

It will demand the tech giant a minimum of £2.3bn for allegedly abusing its dominant market position by imposing unfair trading terms and prices on users.

The complaint is brought by the group’s proposed representative, Dr Liza Lovdahl Gormsen, senior researcher at the British Institute of International and Comparative Law and director of the Competition Law Forum.

She alleges that Facebook has earned billions of pounds from UK consumers by allowing access to its network only in return for control of its users’ extensive personal data. By using in-depth data profiles of its users, the company has generated excessive profits, she says.

Kate Vernon, partner of Quinn Emanuel, head of competition litigation, explained: “The price extracted is unfairly high given the commercial value of the user data collected, but is presented by Facebook on a “take it or leave it” basis. »with zero monetary compensation for users.

“This is a clear abuse of its dominant position in the social media market and UK consumers must be compensated for this egregious behavior.”

UK Facebook users between October 2015 and November 2019 currently living in the UK will be members of the group until they explicitly opt out.

The US/UK company sent a pre-action letter to Facebook today before filing the complaint with the Competition Appeal Tribunal.

Dr Lovdahl Gormsen is also advised by Ronit Kreisberger QC and Nikolaus Grubeck of Monckton Chambers and Greg Adey of One Essex Court. The claim is funded by Innsworth Litigation Funding.

Quinn Emmanuel is also behind the biggest class action to date, the £15billion claim against Mastercard, brought on behalf of 46million people. Last year it became the first class action to be certified, after a long legal battle that reached the Supreme Court.

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