Birmingham-based law firm Burr & Forman has launched a specialist practice group focused on college athletes and their new sponsorship opportunities.
The sports business lawyer group includes two lawyers in Nashville: partner Alex Little and partner Zack Lawson.
Following litigation, the NCAA earlier this year granted college athletes permission to earn money through their so-called name, image and likeness, opening the door to deals like Vanderbilt QB Ken Seals agreement with VandySports.com and Tennessee State University freshman Hercy Miller’s announced a $ 2 million deal with Web Apps America.
In addition to Nashville lawyers, the Burr NIL team includes lawyers with NCAA experience, including former University of Alabama star footballer (and later Compliance Officer) Kermit Kendrick, who practices at Birmingham, and Chris Meyer, an attorney from Jackson, Mississippi, who had previously worked in the athletics department at Mississippi State University.
According to a statement, Burr’s attorneys have experience negotiating NFL player contracts and marketing deals, experience they hope to use with college athletes.
“The ability to sign lucrative sponsorship deals presents incredible opportunities for student-athletes from top athletic programs and smaller, no-income programs,” said Bill Lawrence, who leads the company’s NIL team, in the press release. “Our attorneys provide legal assistance that helps structure business transactions in a fair manner to advance the athlete’s financial, brand and personal goals, both now and into the future.”